Miller’s large list of needs was stressing their in-house capabilities but was too large to crowdsource. Their business requires many products to be photographed regularly in unique ways that they can work into their steady stream of email marketing, print ads, website updates and social media content. It is important that Miller’s products are photographed with a high level of color and detail accuracy while remaining modern and providing aspirational goals to their clients.
In cases like this, a client will send us a shortlist and a mood board and then let us go to town. We create a group of custom sets to make lifestyle and stylized studio settings for each of their photo collections. Their brand must be represented in the look and feel of the photos, and it’s an interesting challenge to continually re-interpret that over a longtime campaign.
SAMAE CLASPILL, CREATIVE DIRECTOR
Each week, Miller’s successfully sends out four to six email campaigns to their list of millions. We ensure they have the perfect photos for their campaigns with composition options that will work with copy overlays, as stand-alone photos and on their website.