The company was growing from being a local brand to getting nationwide attention, and they needed a look that kept up with their expansion in the health and wellness retail space. It was also important for the look to work for B2B marketing and private label work as well as the needs of multiple departments within the company.
For the merchandise photography of Joy Organics’ CBD line, we created multiple custom studio sets using their company colors for backgrounds and prop elements. We brought in natural botanical props and fresh ingredients to make interesting, light-hearted and quirky compositions with a modern touch. To show their products in action, we planned and produced a comprehensive lifestyle photoshoot involving multiple models and locations in various scenarios, from surfing to travel to home life.
DEB SCHLICHTING, MARKETING DIRECTOR
In the end, we created a lively bank of lifestyle and product photography that was utilized in launching their new website, print promotion, social media marketing and B2B presentations.